FINBO-SAN
WHAT MAKES A TV/FILM COMPANY IDENT?

THE ART OF THE GOLDEN ARM
one of my favorite production logos.
when going to the cinema or watching a film at home there's always a few film logos telling you who and what companies made the film or television programme. There usually about 10 seconds long these mini advers are there to show the audience (if they're paying attention) how good their production company is and convince the audience that the film they're about to watch is of a similar standard to the ident (logo).